For 32 years, Maxwell & Co. has remained one of the Cape’s top men’s and women’s fashion boutiques, specializing in high-end wear and custom, made-to-order tailoring. This past year, owners Dan and Lori Maxwell renovated the store, bringing in a more modern and sleek aesthetic to match their trendsetting clothes. They commissioned Joao Junqueira of Capewide Enterprises to undertake the project, which included upgrading the space’s lighting system, raising the ceiling more than four feet and adding industrial elements (think exposed ductwork and a corrugated metal ceiling.)
“It [the renovation] really enhanced what we’re all about,” says Dan Maxwell. “This newness is completely representative of our opinion of how space, layout and architecture relates to how we dress.”
Aside from the general look of the space, changes were made to the floor plan to enhance the store’s world-class shopping experience and services. The tailoring area was expanded and the fitting areas were upgraded, and emphasis was placed on the jewelry presentation areas—a major seller at the store.
Maxwell & Co. carries a tasteful selection of hard-to-find pieces from labels like Maliparmi, Luciano Barbera, Oliver Spencer, John Varvatos and Rag & Bone, as well as Kiehl’s natural skincare line.
“The store is completely new, and at the same time, completely familiar, which is just what we wanted to happen,” says Maxwell.
Maxwell & Co.
200 Main St., Falmouth